Recovery Marketing: How People Play (International Edition)

SD 1h 37m Brand

Explore the profound impact of COVID-19 on play with Tet Grajo from The LEGO Group. Discover how the pandemic amplified the importance of play for skill development and well-being, leading to increased family engagement and digital integration. Learn how LEGO is innovating to offer both digital and tactile play experiences for all ages, fostering creativity and joy in a post-pandemic world.