CEO views on Balancing Short-term Activation and Long-term Brand Building

A practical, no-nonsense conversation with CEOs on navigating the tension between quick wins and long-term brand growth. Hear from Tennyson Chen (Bounty Group), Bing Limjoco (Francorp), and Robert Trota (Max's Group) as they share how they drive immediate results while building brands that last. This session unpacks real strategies on staying resilient, aligning teams behind the right direction, and turning brand purpose into measurable impact.