Strategic Navigation: Mapping the Customer Journey for Phygital Success

Explore the post-COVID customer, "Generation CX," who demands seamless, 24/7 digital experiences. This presentation delves into the necessity of omnichannel strategies and user-centered design to meet evolving expectations. Discover how brands like Starbucks, through innovative collaborations, are creating immersive, multi-sensory retail journeys that redefine customer engagement.