Market and Competitive Analysis

This presentation by Asher John Lu outlines a strategic approach to sales planning, focusing on mastering S.P.A.C.E. (Shoppers, Product Assortments, Channel Expansions). Learn how to effectively segment shoppers, align product assortments with evolving consumer needs, and strategically expand into appropriate retail channels to drive growth and avoid common pitfalls. Discover actionable insights for personal care and cleansing brands.