Cultural Collaboration: Building Brand Communities and Advocates

Adi Timbol Hernandez of McDonald's Philippines shares insights on building brand communities and advocates, emphasizing the critical role of trust in the Filipino market. She details McDonald's "3-legged stool philosophy," highlighting employee experience (EX) as integral to customer experience (CX). The presentation showcases initiatives like "Best Me," "Ride the Arches," and "McDonald's Classrooms," demonstrating a commitment to inclusivity and positive societal impact.