New Generation Sales Management

Discover Jayvee Badilla's inspiring journey from humble beginnings to leadership at Sun Life Financial. He unveils the 'Starfish Framework' for sales management, emphasizing recruitment, activation, and retention through five key 'Ps'. Learn about the 'Triple S' framework for building a robust culture and his innovative 'Return on Impact' philosophy. Badilla also shares insights on client servicing and managing a young, digitally-savvy team.