Achieving Brand Growth and Performance of the Total P&G Hair Care Business In Asia Pacific

Explore the insights of Gabriel Chua, Regional Brand Director at Procter & Gamble, as he shares his journey in brand management. Discover his strategies for achieving record growth for Head & Shoulders across the Asia Pacific region, focusing on consumer obsession, localized brand building, and digital transformation. This presentation highlights how Filipino marketers are making their mark on the global stage.