Bits and Pieces of my Selecta Ice Cream Journey

Earl Keh, a YMMA awardee and business leader at Unilever, shares his "Selecta Ice Cream Journey." He elaborates on three core principles for success: "Be Curious," "Think End-to-End," and "Find Your Way to Contribute." Keh illustrates how these strategies, from R&D to optimizing packaging and logistics, revitalized a struggling business and enhanced product quality and affordability.