Empowering Healthy Smiles: How Listerine Transforms Mouthwash Apathy into Action

Explore innovative marketing strategies at the 18th Mansmith Young Market Masters Summit. This segment features Miggy Gamboa of Johnson & Johnson presenting Listerine's "Whole Mouth Clean" campaign. Discover how Listerine combats "mouthwash apathy" by educating consumers on essential oral care beyond brushing, highlighting germ protection and the science of oral health.