Shaping Success through Positivity: Polident's Consumer-Centric Journey

Explore the successful marketing strategies for Polident in the Philippines, presented by Katherine Sayon at the Mansmith Young Market Masters Summit. Learn how Polident navigated challenges in the denture care market, focusing on consumer education and promoting denture positivity. Discover the brand's impactful "Oplan Balik-Ngiti" advocacy and its impressive growth in the region.